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In the analogous situations of emails, it is the subject matter of the message that determines whether it is a public record. Burton v. Mann, 74 Va. Cir. 471, 474 (2008).
Although there are no reported cases in New Jersey dealing with text messages or instant messaging in this context, there is no reason to believe that they would be treated any differently than e-mail.
There are no cases dealing with private matters discussed in text or instant messages on government hardware. It is possible, however, that the West Virginia Court may require disclosure upon a finding that private matter text or instant messages have been used as a ruse to conduct public business while avoiding FOIA disclosure requirements.